Located in Los Angeles, Cookies on Melrose combines old school hustle with world class technology to create an urban yet classy “celebrity” cannabis experience for their consumers. Cookies has always represented a lifestyle of excellence and taste, striving to provide the highest quality and most diverse cannabis on the planet.
Cookies Los Angeles is also home to the popular Cookies Clothing and accessory brand that represents L.A.’s unique multi-cultural lifestyle. The creation of recording artist and entrepreneur Berner (Gilbert Milam), Cookies Clothing is on a mission to bridge the gap between streetwear, urban lifestyle, marijuana, and hip-hop music to foster an inclusive, multi-cultural society that is welcoming to people from all walks of life.
What makes Cookies on Melrose stand out above other cannabis retail operations is the highly personalized and hands-on experience consumers receive from their budtenders. From the moment they walk in the door, consumers are greeted by knowledgeable sales associates who help create the perfect cannabis experience from check in to check out, ensuring they walk away with the right product for their unique needs.
Vartan “V” Kalousdian, the store manager at Cookies on Melrose, is responsible for overseeing daily operations and for ensuring that all processes run smoothly for continued store growth. Kalousdian is also responsible for training new sales associates and setting them up for success.
One of the biggest challenges for Kalousdian and his team was getting the newly opened Melrose location up and running in a very short amount of time. Kalousdian had been using the Flowhub point-of-sale (POS) and inventory management platform for about a year at the original Cookies location in Maywood, and it was a no brainer that he would integrate the Flowhub platform with the Melrose location for a smooth grand opening.
“We knew from our previous store opening that things were likely going to get hectic, but with Flowhub we were able to train staff ahead of time, implement the right processes and set ourselves up for a successful and relatively stress free opening day. It was also helpful to have Flowhub staff on site assisting us with any issues that arose in real-time so we didn’t disrupt our customers’ experiences.”
Vartan “V” Kalousdian
Store Manager, Cookies Melrose
Another challenge for Cookies on Melrose was finding the right platform to integrate with some of their additional cannabis technology services such as Dutchie for online ordering and Divvy Digital for in-store menu boards. Because of the highly personalized store experience, it was crucial to Kalousdian and his team that their POS platform be mobile. The sales associates use iPads in the store to walk customers through their entire cannabis experience — from building their ideal cart to paying at the register. On an average day, the Melrose location processes payments from anywhere between 300 to 500 customers so speed, accuracy and reliability are crucial for maintaining store operations while also maximizing growth and building customer retention.
“We want our customers to be able to feed off the knowledge we are delivering to them throughout the entire sales consultation process on the show floor so that they walk away satisfied with a product that serves their individual needs. Our customer service is second-to-none and we needed a POS platform that could live up to that high expectation.”